Budweiser Budvar B:DARK campaign was awarded a Grand Prix in the prestigious competition “Art Directors Club Creative Awards 2015” as well as other awards

On March 19th, the results of the 23rd Art Directors Club Creative Awards 2015, previously known as “Louskáček”, were presented in Prague. The panel evaluated many communication activities of Budweiser Budvar Brewery carried out in the past year, which had been created by Kaspen/Jung von Matt advertising agency. The main prize - Grand Prix – was awarded to Budweiser Budvar Dark Lager B:DARK campaign. A Grand Prix is awarded irregularly only to outstanding advertising achievements (granted only five times since 2005). Furthermore, Budweiser Budvar, N.C. was named the "Client of the Year", i.e. a contracting authority, which supports the most original and unique Czech advertising creative work most. "The Client of the Year" award was won by Budweiser Budvar for the third time in the last six years.

“The campaign for B: DARK was designed to remind the market that we still produce this great product. We intentionally chose a form, which is not common in beer advertising, showing that beer is not just a drink for happy moments with friends, but it can also be a good companion for times when you are experiencing small daily gloom - well, with a certain amount of humour, naturally. This along with good workmanship caught the attention of many panel members,” says Budweiser Budvar brand manager from Budweiser Budvar Brewery Aleš Eder.

The objective of the campaign for B: DARK was the exact opposite of what the usual and "happy" beer ads aim at, showing that it is okay not to have your day. It consisted of a TV commercial, an internet part, where people got a chance to air their gloom, and of a promotional material placed directly in bars and restaurants. In another part of the campaign, the "Unhappy Hour" was organised with one beer for the price of two, or handing out tissues to wipe tears among the guests. The main B:DARK commercial can be viewed here.

The Art Directors Club Creative Awards 2015 panel also evaluated Budweiser Budvar’s other advertising and communication activities brought into effect by Kaspen/Jung von Matt agency in 2014:
-    gold for B:DARK commercial in the “Film - TV/ Cinema” category
-    gold for B:DARK commercial in the “Craft“
-    gold for B:DARK campaign in the “Campaign” category
-    bronze for the “Knight” statue from the “NO” campaign in life size, which is placed in the vestibule of Budweiser Budvar’s Visitor Centre in the “Design” category

Historical outline of the evaluation of Budweiser Budvar’s communication activities
2001 – Budweiser Budvar brand campaign called “Let’s go for a beer” was awarded a Gold EFFIE 2001 (a competition for the most effective advertising campaign in the Czech Republic)
2004 – the Budweiser Budvar brand was selected for the “in” list of brands in the UK by the British organisation of independent experts Superbrands, being awarded the “CoolBrands leader” title
2004 – a set of promotional items of the Budweiser Budvar band gained the highest European award for creativity and technical design “Popai Europe Awards 2004”
2005 – the Budweiser Budvar brand was selected for the prestigious list of 100 most important brands in the Czech Republic - Superbrands
2006 – as the only Czech brand, the Budweiser Budvar brand was selected for the prestigious British list “CoolBrands” by the British organisation of independent experts Superbrands
2007 – the Budweiser Budvar brand was selected for the prestigious list of the most important brands in the Czech Republic - Superbrands
2007 – the advertising campaign for the Pardál brand “One of us” was awarded a silver EFFIE 2007 in the A category – foodstuffs and beverages (a competition for the most effective advertising campaign in the Czech Republic)
2007 – the advertising campaign for the Pardál brand “One of us” was awarded the “Best small campaign” title in the FLEMA 2007 competition (the innovative use of the media is evaluated in this competition)
2009 – a TV commercial for the Pardál brand was awarded a silver medal at the advertising and marketing international festival “Red Apple 2009“ in Moscow
2009 – a TV commercial for the Pardál brand was awarded a “Silver drum“ at the advertising festival in Portorose
2009 – Budweiser Budvar, N.C. was awarded the “Client of the year” title within the “Louskáček” competition as a client who supports the original Czech creative advertising most
2009 – a TV commercial for the Pardál brand was awarded a Grand Prix in the “Louskáček” competition – a prize for the overall best commercial
2009 – a TV commercial for the Pardál brand was awarded a gold “Louskáček” in the “TV commercials” category
2009 – an advertising campaign for the Pardál brand was awarded a gold “Louskáček” in the “Campaign” category  
2011 – the Budweiser Budvar brand campaign called “Drevny Kocur“ was presented by the Marketing & Media Polska magazine the best campaign in the social media in Poland
2012 – the advertising campaign called “The winning challenge” for the Budweiser Budvar brand was awarded a gold “Louskáček” in the “Online“ category
2012 – the advertising campaign called “The winning challenge” for the Budweiser Budvar brand was awarded a silver “Louskáček” in the “Campaign“ category
2012 – the advertisement for Budweiser Budvar Non-Alcoholic Beer was awarded a silver “Louskáček” in the “Print“ category
2012 - the advertisement for Budweiser Budvar Non-Alcoholic Beer was awarded a bronze “Louskáček” in the “Outdoor“ category  
2012 – Pardál brand labels were awarded a bronze “Louskáček” in the “Direct marketing” category
2012 - Pardál brand labels were awarded a bronze “Louskáček” in the “Media” category
2012 – Budweiser Budvar was presented the “Client of the year” in the “Louskáček” competition as a client who supports the original Czech creative advertising most  
2013 – the campaign for the Budweiser Budvar brand called “NO” received a Grand Prix in the “Louskáček” competition
2013 – the campaign for the Budweiser Budvar brand called “NO” received a gold “Louskáček” in the “Campaign“ category
2013 – the Pardál brand’s campaign called “Pardál School of fine-tuning” was awarded a gold “Louskáček” in the "Campaign" category
2013 – the TV commercial for the Budweiser Budvar brand called “NO” with Jan Tříska was awarded a gold “Louskáček” in the "TV - cinema" category
2013 – the search tool for Budweiser Budvar non-alcoholic beer was awarded a bronze “Louskáček” in the "Media" category
2013 – the Pardál brand’s campaign called “Pardál School of fine-tuning” was awarded a silver “Louskáček” in the "Online campaign" category
2014 – a TV commercial for Budweiser Budvar B:DARK was awarded a gold in the prestigious “Film” category at the advertising festival in Portorose
2015 – a Grand Prix in the Budweiser Budvar B:DARK campaign in the Art Directors Club Creative Awards 2015 (formerly Louskáček)
2015 - Budweiser Budvar was awarded the “Client of the year” in the Art Directors Club Creative Awards 2015 (formerly Louskáček), as a contracting authority who supports the original Czech creative advertising most
2015 - “a sad commercial” for Budweiser Budvar B:DARK was awarded a gold in the Art Directors Club Creative Awards 2015 (formerly Louskáček) in the “Film - TV/ Cinema” category
2015 - a “sad commercial” for Budweiser Budvar B:DARK was awarded a gold in the Art Directors Club Creative Awards 2015 (formerly Louskáček) in the “Craft” category
2015 - the campaign for Budweiser Budvar B:DARK was awarded a gold in the Art Directors Club Creative Awards 2015 (formerly Louskáček) in the “Campaign” category
2015 - the “Knight” statue from the “NO” campaign in life size, which is placed in the vestibule of Budweiser Budvar’s Visitor Centre, was awarded a bronze in the Art Directors Club Creative Awards 2015 (formerly Louskáček) in the “Design” category

About Art Directors Club Creative Awards 2015
The competition formerly known as Louskáček is a prestigious competition for the most creative Czech advertisement annually held by the Art Directors Club of the Czech Republic in cooperation with the Association of Communication Agencies (AKA). Art Directors Club Creative Awards 2015 is a part of the ADC*E Awards – Best of European Design and Advertising. The winning projects automatically qualify for this prominent European competition, which takes place in Barcelona. More information can be found at http://www.adc-czech.cz

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